As the label notes, it can’t say Pritchard Hill, as Chappellet has that designation trademarked. Neither can its neighbors Colgin, Bryant, Continuum, David Arthur and Brand.
But they all manage to fetch $250 to $1000 for their Cabernets anyway!
We’re saying the regular price here is $100, but there is no “regular” price. We might as well say $250, or even $500. Because that’s the kind of Cabernet this is.
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